Year

2026

Year

2026

Year

2026

Client

Mr. Bet

Client

Mr. Bet

Client

Mr. Bet

Intro

Mr. Bet is a new online betting platform that entered the market during the summer season.

To support its launch, we developed an activation campaign on the Atlantic Coast to introduce the brand and generate its first touchpoints with the audience.

Objective

Build brand awareness in the local market and acquire an initial user base through an on-the-ground activation strategy.

Challenge

The main challenge was building visibility from scratch in a competitive market, ensuring a new brand not only became known but also built trust and interest.

In addition, the activation combined different environments, gaming spaces, and outdoor media, requiring experience adaptation without losing brand consistency.

Result

We deployed 6 stands at strategic points, including areas inside bingo halls and outdoor public locations, with active brand ambassadors, uniforms, and branded collateral.

The campaign established Mr. Bet in the market, driving recognition and acquiring an initial user base through direct brand interactions.

Year

2026

Year

2026

Year

2026

Client

Mr. Bet

Client

Mr. Bet

Client

Mr. Bet

Intro

Mr. Bet is a new online betting platform that entered the market during the summer season.

To support its launch, we developed an activation campaign on the Atlantic Coast to introduce the brand and generate its first touchpoints with the audience.

Objective

Build brand awareness in the local market and acquire an initial user base through an on-the-ground activation strategy.

Challenge

The main challenge was building visibility from scratch in a competitive market, ensuring a new brand not only became known but also built trust and interest.

In addition, the activation combined different environments, gaming spaces, and outdoor media, requiring experience adaptation without losing brand consistency.

Result

We deployed 6 stands at strategic points, including areas inside bingo halls and outdoor public locations, with active brand ambassadors, uniforms, and branded collateral.

The campaign established Mr. Bet in the market, driving recognition and acquiring an initial user base through direct brand interactions.

Year

2026

Year

2026

Year

2026

Client

Mr. Bet

Client

Mr. Bet

Client

Mr. Bet

Intro

Mr. Bet is a new online betting platform that entered the market during the summer season.

To support its launch, we developed an activation campaign on the Atlantic Coast to introduce the brand and generate its first touchpoints with the audience.

Objective

Build brand awareness in the local market and acquire an initial user base through an on-the-ground activation strategy.

Challenge

The main challenge was building visibility from scratch in a competitive market, ensuring a new brand not only became known but also built trust and interest.

In addition, the activation combined different environments, gaming spaces, and outdoor media, requiring experience adaptation without losing brand consistency.

Result

We deployed 6 stands at strategic points, including areas inside bingo halls and outdoor public locations, with active brand ambassadors, uniforms, and branded collateral.

The campaign established Mr. Bet in the market, driving recognition and acquiring an initial user base through direct brand interactions.